The development of social media was also followed by the emergence of analytics tools that can be used to analyze various Marketing Metrics for social media activities. Meanwhile, you may also need to check out about the lead management process and its methods.
When used as a marketing medium, social media analytics tools are mandatory for you to use. Why?
Because Social media analytics tools will help you see if it is worth the effort you spend compared to the results obtained.
Will be redundant not if you spend 1-day making videos on Youtube, but those who watch not up to 10 people?
Lots of data or metrics that you can analyze. So it’s very important for you to know what Marketing Metrics are useful …
… if not, we can even get dizzy with the data and skip important information.
Therefore in this article, I will explain how to determine the success of social media marketing strategies in your online business through existing data.
It also includes an explanation of Marketing Metrics, multiple accounts, and various analytics tools for social media.
Explanation of Social Media Metrics
To find out what Marketing Metrics you need, it’s good to start by knowing the definition:
Conversion: the number of people who have achieved the desired results.
Leads: potential conversion, including people who are interested in buying business products.
Engagement: number of likes, shares, and comments on a post.
Reach the number of audiences who communicate or make contact with you.
Impressions: how many people see your post.
Funnels: the path or process experienced by someone to become a customer.
Unique visits vs visits: the number of people who visit a website (visits), people who visit your website only once and for the first time (unique visits).
Bounce rate: the percentage of people who visit one page on your website, then leave without seeing another page.
Exit rate: the percentage of people who leave a particular page.
Time on site: how long a visitor sees your website until it finally leaves.
Audience growth rate: comparison between the number of audiences now and yesterday, last week, last month or last year.
Response rate: how long have you responded to comments from visitors.
Inbound links: the number of outside websites that put up your website link